Discover how ClickFunnels can help you implement a sales funnel into your business, allowing you to focus on sharpening your sales process and increase your conversion rate.
Customer acquisition and retention are some of the most vital campaigns that any business has as part of their overall success.
It is not just enough to have a great product or service; you need to find the best way to attract potential customers, nurture them, and then close the sale.
The solution is to create a customised “selling system” to efficiently generate leads that will lead to conversion. The most effective tool to do this with is Clickfunnels.
ClickFunnels are an economically efficient and highly effective marketing tool designed to take your prospective consumer and guide them from mere interest in your product to making a purchase and even becoming a repeat buyer.
By creating a website with ClickFunnels, you can better quantify how many prospects there are at every stage of your buying process, and subsequently, convert more interested individuals into buyers.
Why are people fussing about ClickFunnels?
Online entrepreneurs often have to spend lots of money on a wide range of tools to effectively run their businesses.
This includes tools like email automation, shopping carts, affiliate programs, and site hosting, among many others.
A Clickfunnels website can replace most of the essential online business tools you are using while helping you drive quality traffic to your site and ultimately improving sales.
Regardless of which kind of online business you are running, whether it be e-commerce to network marketing, a Clickfunnels website can help you by providing the following:
An easy to setup and powerful landing page creator
Cutting-edge marketing automation and segmenting with Actionetics
The ability to create and track affiliate programs for your products with Backpack
Overview of ClickFunnels
ClickFunnels is an intuitive online tool designed to help people implement a sales funnel into their business.
With an average conversion rate of roughly 3%, most online shoppers are clearly dropping off at some parts of the funnel.
A well-designed funnel clearly illustrates the path taken to reach conversion on your website, which enables you to identify and fix any blockages (or worse, leaks!).
The benefit of creating websites with ClickFunnels is that you don’t need to spend too much creating or managing your website, allowing you to focus on tightening your sales process.
A typical Clickfunnels website will incorporate an opt-in web page, an automatic email responder, and a sales page or order form – all in a single, straightforward platform.
Related: The Average Website Conversion Rate by Industry
What can you create with ClickFunnels?
The best thing about ClickFunnels is that they can be customised to suit just about any kind of online business.
You can choose from the available funnel templates or create your own based on your needs.
Here are some of the different types of websites that you can build with ClickFunnels:
1. Opt-in Funnels
An opt-in funnel allows you to take advantage of email marketing by helping you to easily and efficiently capture email addresses of your target audience.
This funnel should have an attractive landing page with a bold headline and a straightforward form that your traffic will use.
Next, be sure to have a thank you web page to show your appreciation for the interest shown and automatically send an email to the subscriber for verification.
Once the subscribers opt into your email list, you can start sending automatic emails that link to the value web pages in each broadcast. These value pages inform your audience ways in which your product helps them and thus, continues to nurture them into finally making a purchase.
Email marketing is consistently shown to have a better return on investment than most other marketing strategies.
Emails allow you to gain more insights into what your audience wants depending on how they respond to different campaigns and also through direct feedback.
Example on the Marketplace: #1 Selling Template – The Business Startup
2. Membership Sites
ClickFunnels also has membership funnels that allow you to lock and preserve certain parts of your website to members only.
You can use this funnel to deliver customised content to your clients in an exciting and unique manner.
Build customer loyalty by adding more value, thus improving retention
Leverage your expertise, knowledge, and skills and let your clients view you as an ‘expert’ in that area
A paid membership area helps to give you a regular and recurring source of income provided you continue providing value to your clients.
ClickFunnels membership sites are easy to create and maintain over the long term with minimal hassle.
3. Webinar Funnels
Webinars are an effective method of attracting new business prospects, allowing you to personally present product related topics, build brand interest and also start building positive customer relationships.
You can use a ClickFunnels webinar template to start nurturing your leads into becoming buying clients.
Webinars are perfect for marketing since they enable marketers to easily address a huge, diverse and geographically widespread audience very economically.
You can use webinars to build up your trust and credibility.
It is a great platform to show prospective clients how your product or service will help them solve specific challenges.
Example on the Marketplace: Urgency and Scarcity in the Health Niche
4. Launch Funnels
The worst nightmare for every online entrepreneur is creating an amazing product, like an online course, and then hearing crickets after the launch, with nearly zero sales.
Fortunately, with ClickFunnels you can now create launch funnels to create some buzz or excitement around your product even before the official launch date.
Builds relationship and trust with the incoming traffic
Creates value and desire through educating your audience
The launch funnel helps you develop demand for your product while positioning yourself as an expert in that field
Example on the Marketplace: Store Front Launch Funnel
5. Sales Funnels
ClickFunnels are almost synonymous with the term sales funnels, which are customised routes through which you sell, upsell and downsell your products.
Using a well-designed sales funnel, you can easily enhance your sales revenue significantly by increasing your conversion rate.
A sales funnel helps to accurately predict the sales volume, which helps with planning
By looking at the numbers from your funnel, you can readily identify the products that are not selling well and adjust accordingly
Example on the Marketplace: Top Rated Ecommerce Funnel
Why Design your Website with ClickFunnels?
Ease of use – ClickFunnels are easy to use and do not require lots of technical know-how since you only need to drag and drop to edit the templates and hosting is also provided as part of the package
Convenient – By including everything from sales funnels to hosting, ClickFunnels offer a handy all-in-one website solution for online entrepreneurs
Fully customisable to your needs – You can sell any product or service using the different ClickFunnels templates
A broad selection of web page elements – It is highly flexible and allows you to create the exact website you want by providing a wide range of elements such as input forms, surveys, custom HTML, progress bars and pricing tables among others.
Earn income through the affiliate marketing program – You can create niche sales funnels and share them with your friends or simply sell to other businesses within that market segment.
Wonderful support and onboarding process – It helps you get started quickly with building your first funnel.
Easy third-party integration – While there is an inbuilt Actionetics email provider, it is recommended to use Activecampaign to manage your email list. You can also leverage other integrations like PayPal to enable you to seamlessly accept payments.
Track the effectiveness of your funnel – With ClickFunnels, you can do split testing for all pages within your funnel to see which campaign variation is most effective
Useful pre-made templates – There are multiple templates to choose from and you can also customise them further by adding various web page elements to meet your unique needs.
Save time and money – ClickFunnels are a huge time- and money-saver since they allow you to create an entire website with order forms, shopping cart, membership, hosting and all other necessary functions in one package.
Are there any disadvantages to using ClickFunnels?
1. It is slightly pricier than comparable solutions
The basic package is $97 per month while the complete Etison Suite costs $297/month. However, there is an extensive 14-day free trial that allows you to give ClickFunnels a thorough test before you commit. It is worth investing that small amount considering the time you save in getting your product to market and the potential for higher revenues thanks to the efficient sales funnel approach.
2. Minor learning curve
It can be pretty intimidating at first to use ClickFunnels for some folks, particularly because of the massive potential that it has. Luckily, the support and onboarding process is readily available along with a straightforward interface. Once you create a few sales funnels you will realize that the whole process does become easier to use.
If you are an online marketer, entrepreneur, web designer, affiliate marketer or simply anyone looking to increase their sales and grow their business, then you stand to benefit from ClickFunnels.
Looking to launch a new product or service funnel soon?
We’ve helped countless #FunnelHackers overcome broken links, invalid redirects, missing pixels, wrong videos on webinar – the list goes on…
But all these issues could be avoided by joining one of our Unlimited Monthly Plans now.
Clickfunnels vs Website: Do I Need Both to Build Leads?
Businesses need to promote themselves, be in front of their eyes (target market) at the right place and right time. Being online for acquiring customers today is nobodies guess. If you have been in this for some time, you must have asked yourself this obvious question. Clickfunnels vs website: do I need both?
Which is better, a Website or Clickfunnels? Do I even need a website anymore?
Websites are seen by many as a natural choice when getting online. Websites help businesses have a dedicated address to be found online and interact with the customers. Just like a physical address… the website is your online address (www.yourbusiness.com).
You dress up your website with pleasant “get up” in terms of look and feel, introduce your business, its products, and services and even give pointers for people to buy and try out your offerings.
So how does this differ from pages created with Clickfunnels?
Clickfunnels at the core does contain a “web editor” with which you can create or edit pages within Clickfunnels on the fly. This makes creating web pages so simple that many people actually go and develop a complete website on Clickfunnels. But then that’s not what Clickfunnels is actually intended for…
Clickfunnels is a funnel creation application. Funnels are generally characterized as a lead generation and conversion tool. Helping you create landing pages (also called squeeze page) which capture leads and sell your products or services online.
As you might have figured Websites and Clickfunnels do have a range of similarities and dissimilarities. In this article, we will attempt an in-depth comparison so as to fully understand how these compare as a utility for customer acquisition.
Now even before we do this comparison lets understand something that shall put our entire discussion into a perspective. Check out the free 14-day trial offered by Clickfunnels too!
Let’s talk about Traffic… We can categorize traffic into two main types:
Inbound and Outbound Traffic
Inbound traffic is generated when people visit your website while actively searching for pertinent information mostly on a search engine like Google. They search a term on Search Engine and land on your website by clicking a result that appeared mostly in the first 10 pages. This happens as your webpage was optimized /relevant to that keyword in the eyes of Search Engine.
This is the organic mode of traffic generation and involves SEO (Search Engine Optimisation) or SEM (Search Engine Marketing). Websites are ideal for ranking on search engines as they support many of the requirements that enable search engines to understand relevance, quality, and usefulness of the content created.
Outbound traffic, on the other hand, is traffic that is generated mostly through paid advertising and may involve PPC (Pay Per Click) advertising on advertising networks like Google Adwords, Facebook ads, Twitter or Linkedin.
Paid traffic is greatly different from organic traffic as the visitors are directed to your website from an ad that is put in front of a prospect via targeting methods available on Advertising networks. In this scenario, the focus is on acquiring leads or possible sales that over a period help you recoup the advertising cost.
Simply put you will use a Website or Clickfunnels based on the traffic you want to leverage…
A website, in the long run, should allow you to create content that helps you rank on the search engines and generate organic traffic. Clickfunnels on the other side is a tool that will help you convert paid traffic and focus on ROI.
That being said you may use one in the place of other if you want to… But then you should ideally use an application for the purpose it is designed for. Let’s look at specific characteristics of these two options compare and how best you can use them.
Clickfunnels vs website: The comparison
Your website would essentially have a unique domain that you booked for your website example www.yourbusiness.com.
This will not be that case with Cickfunnels…here you will share the same domain and your landing pages will resolve on a subdomain like www.yourbusiness.clickfunnels.com.
It’s also worth mentioning that you can make the Clickfunnel pages appear in your website domain like www.yourbusiness.com/myclickfunnelpage but then you will have limited options to optimize that page for SEO.
The advantage of having unique domain name is that you can brand your domain. Develop focused content aligned with your SEO strategy. This shall help you engage with your website visitors, generate inquiries and even sell your products or services online.
Now if you are looking at capitalizing paid traffic and getting too aggressive with your online promotions. (It also depends on what type of products or services you are promoting) being on Clickfunnels subdomain is a real advantage as your actual domain is protected. This makes Clickfunnels a great choice for testing new landing page design concepts, products or services.
2. Landing Pages
While you can always get conversions from a website. It’s been proven landing pages help you convert better.
Clickfunnels gives you a design option that is focussed to convert visitors. Doing the same thing on the website shall take a lot of time and may even have big technical constraints.
Websites are not effective at getting conversions as they are generally designed to keep the visitor glued (allow them to move from one webpage to another find more and more interesting stuff to lower bounce rates)
Clickfunnel Landing pages, on the other hand, are CTA (Call to action) oriented and have one single focus on capturing leads or converting them.
A landing page or any funnel pages unlike website page carry minimal distractions and are designed to “squeeze” the visitor into sharing more information or completing the sales process.
3. Online Marketing Funnels
While it may be difficult to design funnels on a website… Clickfunnels is created for the very purpose. You can create advanced sales funnels literally on a click of a button.
The biggest advantage is with Clickfunnels you don’t have tie every end of your conversion funnel… it’s done automatically.
Talk of Autoresponders, Payment Systems, Upsells or Down sells all is inbuilt within Clickfunnels and all you got to do is configure them once.
Clickfunnels gives you multiple templates and funnels that you can utilize at the click of a button. Not just that it packs almost all the features you might need to setup, test and optimize sales funnels. You can also try Clickfunnels free for 14 days!
4. A/B Split Testing and Full Funnel Conversion View
AB split testing involves creating two versions of the same page and running traffic to see which converts better.
Clickfunnels makes this extremely easy along with providing analytics to decide the winner. Doing split testing on websites is possible but extremely cumbersome.
Clickfunnels also lets you have full funnel conversion view at one place. This allows a lot of clarity on sequence and ability to select/edit and develop a consistent experience for the visitor all through the funnel.
5. Change of Funnel Order on the Fly
Clickfunnels lets you change the funnel order on the fly. This is almost magical as you can change different funnel steps with a few clicks. Add or remove types of pages within the funnel sequence. This is a very advanced feature. Imagine a graphical user interface to do all the work for you at the code level!
Changing funnel order on a website is extremely cumbersome (even if you created a funnel) as it would involve code changes on every page and would be a nightmare for troubleshooting.
6. Easy Page or Funnel Replication/Sharing of Funnels
Again on Clickfunnels, you can replicate a funnel or page with a click of a button…and not just that you can share the whole funnel with another user.
This is unimaginable on a website.
One thing to appreciate is both the options (Website and Clickfunnels) ultimately help you to build “webpages”. CMS Application like WordPress greatly reduces the code level intervention needed to build websites. You may use plugins that greatly enhance website features. But an application like Clickfunnels takes this to entirely new level.
Now that you know how the Website and Clickfunnels compare…The other question that a lot of people ask is…
Do I need both?
And the short answer is Yes!
A website, when used with Clickfunnels, can get you best of both the worlds. It can help you leverage testing done on paid traffic and get the same benefits from organic traffic. A lot of successful businesses do that…
But at the end, you need to make the call based on your current needs. Ask yourself what type of traffic you are looking at generating.
You can start with Website first if you want to drive organic traffic and capitalize on free traffic from search engines.
Start with Clickfunnels if you want to test product/services in your target market and start earning revenue right away. Drive paid traffic and then expand based on what you find viable in your testing.
Goodluck! Now go ahead and make the right choice.